Event Management


We Deliver The Best In Class

Our event division builds on the team’s experience of the beyond automotive and Motorsports sector. We design, manage and deliver bespoke and creative events, with impeccable detailing to meet our clients’ requirements. Our in-house teams offer support and services such as merchandising, hospitality units, technical support and logistics. We pride ourselves in being able to deliver every aspect of a Motorsport or event brief. This means that our hospitality unit and support services are every bit as critical as the marketing functions themselves. Our events team take something ordinary and make it extraordinary. That’s the ‘ boutique solution’ – attention to detail and personal service makes for a winning event.

Race Day Suite

Enjoying the race in ‘style’, leaving the heat on the track.

Eyes for detailing

Utilise branding opportunities without going over the top.

Great hospitality

Working closely with the partners to achieve what they envision.

Up close and eventful

Providing first-hand experience with engaging activities.

This service is all about providing your guests with the best racing experience. The best seats with the best views and a lot more. Although they may not be in the cars with the drivers, we try to make the race experience just as exhilarating for them.

Car launches and motoring-themed entertainment events are exciting for car manufacturers and fans alike. At Absolute Racing, we provide you with all the support to ensure that your event is hitch-free and that your fans experience your launch exactly the way you intended.

To go behind the scenes to see how your favourite race team operates. Absolute Racing can provide you with access to race tracks, teach you about its heritage, and more.

Do you want to hold a training event and teach drivers how to push a sports-car to its limit? Absolute Racing can provide a safe and enabling environment for that.
You can also rely on us for VIP Pit Box Tour, Media Experience, Driving Experiences, Dealer Events, Insight Racing and much more.

Part of our core mandate at Absolute Racing is developing young and established driving talent. We can provide an environment conducive for learning and also the appropriate infrastructure to help drivers pick new skills and consolidate other skills.

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