The 2025 Lamborghini Super Trofeo Asia season continued with round three at Japan’s iconic Fuji International Speedway, where Absolute Racing once again demonstrated its strength with a class podium finish across its four-car entry.
Sum’s Model toys Co. Ltd , together with its Premium model brand “Almost Real”, is pleased to announce the signing of an official business partnership with leading Asian motorsport outfit, Absolute Racing. This strategic collaboration will encompass joint efforts in the development of high-end collectible die-cast models, automotive lifestyle merchandise, IP licensing partnerships, and event sponsorships.
Almost Real brand and Sum's model are recognized as the leading model brands in the industry. Founded by Mr. Liu Xueshen, the founder of Sum's Model, and Mr. Xu Qun and friends in 2015 in Dongguan, China.
Almost Real has secured licensing partnerships with some of the world’s most prestigious automotive marques, including Mercedes-Benz, BMW, Jaguar Land Rover, Toyota, Pagani, BRABUS, RUF, BYD YANGWANG, etc., and offers a variety of product lines in scales of 1/8, 1/18, 1/43, 1/64, and 1/87, the brand is also known for its innovation and experience in automotive culture merchandise. Its products are globally recognised and have received numerous international accolades.
With a focus on producing premium-quality model cars that offer both aesthetic and emotional value, Almost Real is committed to interacting with collectors, responding to market feedback, and promoting a distinctive collecting culture rooted in Chinese heritage. With the strong backing of Sum’s Model, its exceptional craftsmanship and design precision have gained international acclaim. Classics, passion, and dedication remain at the heart of the brand’s identity and competitive strength.
Founded in 2010 by motorsport veterans Ingo Matter and Fabien Fior, Absolute Racing has become a dominant force in Asian GT racing. The team has consistently delivered top-tier performances and is widely regarded as one of the most accomplished operations in the region. For the 2025 season, Absolute Racing and its subsidiary Absolute Corse are fielding a four-car full-season entry in GT World Challenge Asia Powered by AWS, the most competitive GT series in the region. The team is also actively competing in the Lamborghini Super Trofeo Asia and the TSS Thailand Super Series, in partnership with B-Quik Racing.
This partnership will see an Absolute Racing-run Porsche 911 GT3 R (Type 992) proudly bearing the logos of Almost Real brand across a range of prestigious motorsport platforms. The collaboration spans the GT World Challenge Asia, the TSS Thailand Super Series, and extends to iconic international events such as the Intercontinental GT Challenge’s Suzuka 1000 km race and the FIA GT World Cup at the 72nd Macau Grand Prix.
Liu Xueshen, CEO of Sum’s Model, said: “We are thrilled to join forces with Absolute Racing. My expectation for our collaboration is to achieve a mutually beneficial outcome, and to deepen cooperation between both brands across various areas. This partnership also plays a supportive role in enhancing our brand visibility and strengthening our relationship with Absolute Racing and Porsche. A win-win result is what I ultimately hope to see.”
Ingo Matter, Team Principal of Absolute Racing, said: “We are delighted to partner with Sum’s Model through their premium model brand, Almost Real. Both Absolute Racing and Almost Real share a relentless pursuit of excellence and an acute attention to detail, making this collaboration a natural fit. Through this partnership, Absolute Racing will support Almost Real in gaining greater exposure for their die-cast models among the international audience of elite GT racing in the region. This collaboration will enhance brand recognition, position their products in front of a diverse and highly engaged global fanbase, and strengthen their presence within the growing motorsport community.”
